Archive: Ladies Who Launch

Name generation, brand identity and merchandise developed for an all female extreme mountain biking group based in the UK. An adaptation of the phrase ‘ladies who lunch’ was use for the somewhat less sedate activity of getting ‘air’ off large jumps, launching ‘table-tops’ and negotiating rocky drop-offs. These are amongst the obstacles these ladies love to tackle come the weekend. (Ladies Who Launch include: Kate Mackie, Lynne Fraser, Pamela Gilbert, Emma Gentle, Louise Watson).


(Designed and produced by Patrick Jackson Design).