Creative ideas that help to build brands and businesses
by making them more visible, relevant and engaging - online, in print and across mobile devices.
Brightpool is a specialist recruitment consultancy that match talented, professionally qualified middle managers to contract, interim and permanent positions within organisations across the UK and Internationally.

The company’s database (or ‘pool’) of highly talented managers was the starting point for the creative work which began with developing the brand name. The resulting identity is not only contemporary in feel but also very versatile, lending itself well to being used in print and on screen.

Applications include an integrated online system allowing transparent and clear client/candidate interaction. It also provides candidates with their own online dashboard to keep track of assignments, to fill-in time sheets and to receive feedback from organisations they are working with.

Project Elements:

Name generation, identity, branding, stationery and website with integrated system to allow client/candidate interaction.

brightpool identity
brightpool stationery
brightpool home page
Acknowledgements: Duo Marketing.