Creative ideas that help to build brands and businesses
by making them more visible, relevant and engaging - online, in print and across mobile devices.
Lucite International
Lucite International is a global leader in the design, development and production of acrylic based products and owners of two of the world
best-know brands: Perspex and Lucite.

Given that Lucite International is a global chemical business, a ‘fluid’ globe motif, created by Japanese digital artist Masaaki Kazama, was an appropriate starting point for developing their corporate identity system.

Further research into the company clearly indicated that the key differentiator for the business was the passion its people have to ‘go that one step further’ in all that they do. Considering these findings we developed the brand proposition, ‘Going Further’.

Global implementation of this corporate identity was made possible through the use of an on-line brand guidelines manual. Both the identity and the ‘Going Further’ brand proposition are now working effectively across the organisation.

Project Elements:

Identity, branding, stationery, signage, website, workwear and various items of corporate literature.

lucite indentity
lucite signage
Lucite Dynamic Globe
Lucite Online Identity Guide
Lucite Online Identity Guide
Going Further MAgazine Covers
Acknowledgements: Duo Marketing. Photography by John Angerson. Digital globe illustration by Masaaki Kazama.